If you haven’t started using text messaging as a way to recruit new employees, you are missing out on a vital way to reach out to potential employees. When you focus on improving talent recruitment, you have to consider the ways in which you reach out to communication. When you use a combination of text messaging, phone calls and emails to speak with potential recruits, you are opening up to a wider demographic of candidates than ever before. When you want to find the best candidates for the jobs you have posted, it’s time to unleash the power of text messaging.
Cell Phones are Always Close By
Most adults today carry a cell phone, especially those that are in the workforce and looking for a new job. Text messaging is an integral piece of most cell phone plans, and it only makes sense to reach out to recruits on the mobile devices they are carrying or have within arm’s reach. Cell phones have become a necessity to most people, and when you communicate through text messaging, the two-way texting that occurs between you and the recruit is fast and efficient.
Many Recruits Prefer Text Messaging
When your target demographic is 18 to 44 year olds for a job posting, it’s important to understand that they prefer text messaging over both emails and phone calls for quick communication. While older individuals may see text messaging as an unprofessional way to reach out initially, it is still a useful form of communication for everyone when you are trying to gather further information or set up interview times.
Texting Is a Quick Form of Communication
It can take days for a recruit to see an email you sent, wasting valuable time when you are interested in a potential recruit. Phone calls can go back and forth until you finally reach one another. With text messages, your message is going to be ready quickly. Most text messages that are received are opened within a few minutes. Recruits can see your text and provide you with a quick answer right away without having to sit down at a computer. When you communicate through mobile devices, you have access to your potential recruits all the time. While you should always keep communication during business hours, it’s useful to know that your message will reach the recipient within minutes.
Text Messaging is a Discreet Way to Communicate
A large number of job candidates who are looking for a new job are still working. This means that it can be impossible to respond to a recruiter during normal business hours. If you are reaching out to a candidate while they are at work, text messaging offers a discreet way to communicate. When you send a message to a private cell phone, the candidate can respond quickly in a private manner. Text messaging is efficient, direct and easy to use, even when you are at your job during the day.
If you need further information from a recruit, a simple text message can request that information. When a candidate comes in for an interview, a simple thank you text can make a difference. Text messaging gives you a seamless way to follow up with a recruit and to build up a relationship. Whether you want a candidate to fill out a form online, or you want to schedule a second interview, communication through text messaging is often well received. Want to make your work life easier? Boost your recruitment efforts with text messaging!
Author Biography:
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution
including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.
Author: Fabien
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