Over the years, recruiting has become marketing: it is not just about finding the right fit for your position anymore. Recruitment is about attracting job seekers to apply for your company in the first place, but also about providing a positive candidate experience and retaining top talent. It is about conveying an authentic message out there to the public so that unsuccessful candidates do not feel rejected, and former employees still feel very strongly about their past employers.
On November 23, 2015, Deloitte introduced gaming technology to its recruitment process with Firefly Freedom. Designed by recruitment-focused software developer Arctic Shores, Firefly Freedom measures traits such as potential for innovation, creativity, problem solving and entrepreneurship.
About a month ago, we talked about Instagram and how social media can help both job seekers and recruiters in their search. While the great potential of Instagram for employer branding is made clear to us now, there is another social networking service that has been attracting employers and job hunters’ attention, and that is SnapChat.
Last September, Instagram hit 400 million active users which makes the photo and video sharing mobile app a far larger social networking service than LinkedIn or even Twitter, respectively gathering a little over 380 and 315 million users. As a recruiter, it’s important to tailor your sourcing method to your target audience. Given that over half of users are aged between 18 and 29, Instagram may just as well be the next social recruiting tool to hire millennial talent.
Last June, U.S. transportation network company Uber launched their own smartphone game called Uber Drive. Originally developed for current Uber driver partners to practice their navigation skills, the app turned into a new innovative recruitment and employer brand tool: players can get an idea of what working for Uber is like and interested candidates can start applying directly from the game’s app.
Phones outnumber people: there are almost 7.2 billion people on Earth but well over 7.2 billion active SIM cards. Add to that fact the growing nomadic way of life with more and more people moving around both locally and internationally and you will find that a mobile recruitment strategy is fundamental to target more candidates.
The e-recruitment market is evolving very fast and needs to adapt to new trends. Job boards always have to be innovative to provide recruiters with the best products for their recruitment needs. Recruiters need to attract jobseekers and must be more and more ingenious to get their attention.