Monster UK launches Monster Social Job Ads

A couple of weeks ago, we covered a topic on Twitter and how its user base is expanding.

With more job seekers than any other social media, Twitter is becoming more relevant for recruiters than ever.

Interestingly, Monster UK announced last May the launch of their new social recruitment advertising solution Monster Social Job Ads.

The technology automatically targets relevant active and passive candidates on Twitter, providing an immediate and automated distribution of a client’s selected jobs to targeted candidates among the full Twitter user base, beyond their own followers. Aggregating career-specific data from more than 100 social sources as well as Monster’s expansive CV database, Monster Social Job Ads reaches candidates who might not be actively looking for a role yet who may be a perfect fit for the open position.

According to the studies, recruiters report that their quality of candidates increased by 44% since implementing social recruiting strategies. Monster UK argues that their next generation social recruitment advertising solution is an innovative and relevant tool for recruiters.

Now, what are the key features of Monster Social Job Ads?

It is automated: after a quick and easy initial set-up, the proprietary targeting technology puts the job ad in front of the right people on Twitter.
It is social: it allows Twitter users outside of the employer’s established following to engage with the job ad.
It is expansive: it targets qualified passive and active seekers within Twitter’s nearly 15 million monthly active UK users with a branded snapshot of the job details, including skills needed, location, education level and salary.
It is mobile: the ad is automatically optimized to appear on Twitter’s mobile app to be viewed by on-the-go Twitter users.

“Monster Social Job Ads revolutionizes the way employers can reach talent across social channels and is the first fully automated social job advertising solution targeting both active AND passive candidates […] As online and offline lives continue to merge, and more and more candidates are sourced via social networks, it’s crucial that that we’re using the innovative technology we have at our fingertips to ensure we’re connecting the right people with the right jobs, wherever they may be” explains Managing Director of Monster UK Andy Sumner.