Glassdoor Trends: a new feature | Jobboardfinder.com

Glassdoor Trends is a new tool available to employers and job seekers that provides indicators into which jobs and companies are in demand or popular among job seekers on Glassdoor across North America, Europe and other locations around the world.

For job seekers, Glassdoor Trends may become a new way of observing competition to build a more effective strategy. While the tool allows candidates to find out which jobs and companies are the most popular in their country, city or industry, it can also work as a reminder to research a job and company before applying to or accepting a job offer.

For employers, Glassdoor Trends means their company may get increased exposure via Glassdoor after featuring in the news for the launch of a new product for example. More generally, they can find out how their company impacts job seeker activity.

“Job seekers often feel in the dark when it comes to how much competition is in the job market. Glassdoor Trends offers valuable insights into which jobs and companies are in-demand, and it provides powerful reminders to research a company before applying to or accepting a job so as to understand why a company may trend,” said Ehren Reilly, Glassdoor product director. “Glassdoor Trends also allows employers to better assess demand for their company, their competitors and their jobs, and lets them see how changes to their brand awareness and reputation can impact their recruiting funnel.”

Yet the trends may be good news as well as bad news. Indeed, jobs and companies can trend for a variety of reasons – whether positive or negative, that may include workplace or employment news, product and service news, business news, company awards or events etc. Anything that may catch a job seeker’s attention and cause them to research a company or its open jobs can influence Glassdoor Trends.

Monthly updated, Glassdoor Trends will be based on job seeker activity from the past several months for thousands of jobs and companies to identify notable or unexpected spikes. As a result, employers highlighted on Glassdoor Trends should not necessarily be the highest rated companies on Glassdoor.