Social Media plays an important role in recruiting in the 21st century. For that reason, we have dedicated an entire section to it! As social media evolves, so does recruiting.
About a month ago, we talked about Instagram and how social media can help both job seekers and recruiters in their search. While the great potential of Instagram for employer branding is made clear to us now, there is another social networking service that has been attracting employers and job hunters’ attention, and that is SnapChat.
Last September, Instagram hit 400 million active users which makes the photo and video sharing mobile app a far larger social networking service than LinkedIn or even Twitter, respectively gathering a little over 380 and 315 million users. As a recruiter, it’s important to tailor your sourcing method to your target audience. Given that over half of users are aged between 18 and 29, Instagram may just as well be the next social recruiting tool to hire millennial talent.
According to LinkedIn’s official blog, 80% of recruiters say the best channel to recruit quality candidates is employee referrals. Yet only 18% of recruiters are satisfied with the level of employee engagement their referral program receives. Traditional referral programs rely exclusively on employees, which often fails to be effective. Employees are likely – and rightly so – to get discouraged by a time-consuming endeavor and obscure software. Based on these observations, LinkedIn introduced last week their brand new referral product.
On September 1, 2015, Director of Product Management Mark Hull announced the launch of LinkedIn’s new messaging experience on the official blog. With the new features, LinkedIn members will now be able to have short-form and casual conversations with their professional peers every day.
Careerbuilder.co.uk recent survey shows that more than 1 out of 2 recruiters have researched a job candidate on social networks. What jobseekers post on their social networking profiles can have a lot of consequences for their career. But what are recruiters really looking for?
Monster UK launches Monster Social Job Ads, their next generation social recruitment advertising solution that enables recruiters to target both active and passive candidates on Twitter.
Two recent studies from Software Advice and Pew Research Center suggest Twitter could easily be the next successful social media site for recruiters and job seekers.