Instagram has had an astronomical boost in popularity over the past 5 years and is now at the forefront of social media usage. It is competing with the likes of Facebook in terms of users and has even over taken Twitter on the number of hours the average visitor spends a day. In November 2016, over 500 million active monthly users were using Insta to edit and share their photos with friends and followers. Now recruiters are starting to realize that this is an untapped resource and medium to attract candidates during recruitment campaigns. This tendency that has started to appear more and more over the past few years is changing the way Instagram is being viewed by recruiters.
