Drushim

Site's statement

Jobboard Finder’s opinion

Summary: Created by two entrepreneurs, Dror Epstein and Yair Cohen in 2006, Drushim is one of the top three generalist job boards in the country! It attracts as many as 1.18million views a month. In 2015, Yad2, one of the largest classifieds websites in Israel, bought 70% of the company, which is why you can access Drushim through Yad2 and you can see the Yad2 logo at the top of the page. On social media, Drushim has 29 815 followers on Facebook, 526 on Twitter (nothing new since 2015) and 24 followers on Linkedin. Clearly, the focus is elsewhere! In Israel, attracting jobseekers works a bit differently.

Design: The site is dominantly orange and white. The entire homepage is full of useful information, but it’s all in Hebrew. At the top of the page, you’ll find a search engine (keywords, the category and the region), which you cannot use without a keyword and different lists of job categories and regions. Around the screen, company logos and company names lead to company pages. The pages include a banner or images, a description, benefits (which can include corporate events, sports team, student discounts, restaurants nearby, etc.), a map, a trip calculator and a list of job offers. When you run your mouse over the screen, information pops up, which makes for interesting UX writing, but can be confusing for those already using Google Translate. You also have a number of disability options. In the job listing, highlighted job offers appear above the rest in yellow and job offers have no customisation and a relatively brief. The filters are the industry, the region, the years of experience and the type of hours. You can also access career advice and see why recruiting with Drushim is important through the homepage.

The job board objective: Drushim has been making it easy for jobseekers  to find work for years. The site continues to adapt to the current market trends.

Recruiter observations: It’s easy for recruiters to create an account and an advert through the site (which remains online for 30 days). However, the branding comes from the company page and not the advert so it is worth investing in a good page. Furthermore, the search engine only recognises Hebrew keywords so it is imperative to advertise in Hebrew.

Jobseeker observations: To create an account, you need a phone number and a city (written in Hebrew) if you go through the CV creator. You also need to select a work category and a region for your future job (this doesn’t appear in your CV). When applying to a job, your last job and CV are required.

The job offers: There are thousands of job offers on Drushim, but it’s not possible to bring up the list without a keyword. Furthermore, the way the page is updated makes it tedious to look through all the categories.

Reactivity: To send an e-mail, a phone number and company name are required.

Special features: The app; the chat “FAQ” (which Google does not translate); the job alerts; the handicap options (including font changes, image description and vocal command); “these jobs are for everyone, no discrimination based on gender or age”; the salary calculator (which cannot be translated); the very detailed salary table; the career advice; the videos in their e-mails; the testimonials.

Verdict: The lack of language options is unfortunate, not to mention confusing. That said, if you want to recruit in Israel, clearly recruiters and jobseekers expect you to write in Hebrew. Despite that, Drushim has a user-friendly layout.

Written by Ali Neill

As the job board tester and blog editor for the Jobboard Finder, Ali works on job boards from all around the world and keeps a close eye on the recruitment trends thanks to a number of sources, including the website's social media pages.